The personal information we collect from you when you use our Sites and apps may include:
b) Information we collect about you. We collect certain information about your visit to our Site and installation of our app, including:
Usage data, including information about how you use our Sites, what pages you view, the number of bytes transferred, the links you click, the materials you access, the date and time you access the Site, the website from which you linked to one of our Sites and other actions taken within the Sites and apps.
Technical data, such as your Internet Protocol (IP) address, your browser type and capabilities and language and your operating system.
c) Geo-location information. For certain Sites, with your express consent, we may collect the precise, real-time location (i.e., geo-location) of your mobile device. This information will be used only for purposes of facilitating your use of the Sites and the apps. The geo-location of your mobile device may be disclosed to our service providers who may process this information in connection with providing services on our behalf. Once you have consented to the collection of the precise, real-time location of your mobile device, you may adjust this consent by managing your Location Services preferences through the settings of your mobile device.
d) Information collected from third parties. In accordance with applicable law, we may collect personal information about you from third parties, such as social media websites/applications, which we may combine with the information we already hold about you in order to help us improve and customize our Sites to your preferences and for other purposes set forth in this Privacy Statement.
1) Our use of information
We may use the personal information collected via our Sites and our apps or when you contact us for purposes that include:
Services and transactions. We may use your personal information to deliver services to you or carry out transactions you have requested, including, but not limited to, providing information on Company products or services you have purchased or otherwise use, registering purchased products, processing product orders, handling warranty claims, replacing product manuals, answering customer service requests and facilitating the use of our Sites and our apps.
Administering and protecting our business Sites and apps. We may use your personal information to administer and protect our business, Sites and apps including troubleshooting, system maintenance, support, reporting and hosting of data.
Improving our business, Sites, apps, products and services. We may use your personal information to perform business analyses or for other purposes that help us to develop and improve the quality of our business, Sites, apps , products and services (including new products and services), for example, by customizing our Sites to your particular preferences or interests.
Marketing. In accordance with applicable laws and regulations, we may use your personal information to inform you of products or services which may be of interest to you, and to otherwise communicate with you about offerings, events and news, surveys, special offers, and related topics. You are able to opt-out from marketing communications sent via e-mail at any time, free of charge by using the “unsubscribe” link in any e-mail marketing materials you receive from us, or by contacting us using the contact information listed in this Privacy Statement.
Research and analysis. We may use your personal information to conduct research and analysis to help us analyse your purchasing preferences, identify the products and services that best meet your requirements and measure the effectiveness of the advertising we serve you.
Enforcement: We may use the personal information we collect in order to detect, prevent and respond to fraud, intellectual property infringement, violations of our terms and conditions, violations of law or other misuse of our Sites and our mobile app.
Where permitted by law, we may combine the information that we collect via our Sites with other information we hold about you (such as information about your use of our products and services) in order to offer you an improved and consistent customer experience when interacting with us or for other purposes set forth in this Privacy Statement.
2) The legal basis on which we process information
Where required by law, we will ensure there is a legal basis for the processing of your personal information. In most cases the legal basis will be that:
the processing is necessary for the performance of the services we provide to you; the processing is necessary to comply with our legal obligations, including compliance with applicable laws, regulations, governmental requests, court orders.
the processing is based on your consent to the processing of your personal information for one or more specified purposes (e.g. marketing); or
the processing is necessary to meet our legitimate interests, for example to develop and improve our Sites, our app, products and/or services for the benefit of our customers.
3) Anonymizing information
In accordance with applicable law, we may anonymize your personal information so that it can no longer be used to identify you. Anonymized information is not considered personal information and is therefore not subject to this Privacy Statement. We may collect, use and share anonymized information for any purpose.
4) How long we keep information
The period during which we store your personal information varies depending on the purpose for the processing. For example, we store personal information needed to provide you with products and services, or to facilitate transactions you have requested, for so long as you are a customer of the Company. We store your personal information for marketing purposes until you have opted out of receiving further direct marketing communications in accordance with applicable law. If you submit an employment application via our Sites and our mobile app, we will retain details of your application as set forth in the privacy statement or other notice made available to you in connection with your application or as otherwise required by law. In all other cases, we store your personal information for as long as is needed to fulfil the purposes outlined in this privacy statement, following which time it is either anonymized (where permitted by applicable law), deleted or destroyed.
5) Disclosure of information
We may share your personal information with selected third parties in accordance with applicable law, including as set out below.
Service providers. We may share your personal information with companies with which we have contracted to provide services on our behalf, such as hosting websites and apps, conducting surveys, processing transactions, analysing our Sites, apps and performing analyses to improve the quality of our business, Sites, mobile app, products and services. We require these service providers to protect the confidentiality of your personal information.
Distributors and other trusted business partners. We may share your personal information with third parties that distribute our products and other trusted business partners for purposes that include allowing those third parties to send marketing communications to you. Such sharing of personal information for marketing purposes will be performed in accordance with applicable laws and regulations.
Disclosure in connection with transactions. In connection with certain transactions, we may disclose some or all of your personal information to financial institutions, government entities and shipping companies or postal services involved in fulfilment of the transaction.
Disclosure for other reasons. We may disclose personal information if required or authorized to do so by law or in the good-faith belief that such action is necessary to comply with legal requirements or with legal process served on us, to protect and defend our rights or property or, in urgent circumstances, to protect the personal safety of any individual.
We are committed to protecting the security of your personal information. We use a variety of security technologies and procedures to help protect your personal information from unauthorized access, use or disclosure, including implementation of such security measures as may be required by applicable law. However, no information system can be 100% secure, so we cannot guarantee the absolute security of your personal information. Moreover, we are not responsible for the security of information you transmit to the Sites over networks that we do not control, including the Internet and wireless networks.
The safety and security of your personal information also depends on you. Where we have given you (or where you have chosen) a User ID and password to access the Sites and apps. you are responsible for keeping those log-on credentials confidential and not revealing them to others.
7)Changes to this Privacy Statement
We may occasionally update this Privacy Statement. When we do, we will revise the "last updated" date at the top and bottom of the Privacy Statement and take such additional steps as may be required by law.